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About Us

What We Do

Our creative and knowledgeable team provides focused imagination and design solutions to brands, helping them to build a stronger link with their consumers, to create more meaningful and desirable products, and to improve their bottom line. We achieve this through an integrated process of research, creativity, and production expertise.



Meet The First On Deck Team

Nicole Squartino

Creative Art Director

Nicole is a qualified Art Director with extensive advertising, branding and communications experience in the marine, technology, home comfort products, plumbing, beverage, hospitality and legal industries. Nicole is a brand steward for multiple brands around the world because our solutions create an emotional connection. Her passion for marketing, design, typography and smart color usage shines through her work.

Andrew Squartino

Business Development / Finance Manager

The innate ability to encompass strategic planning, qualitative & quantitative research, interactive marketing, creative development, media planning & buying, social media, sales promotion and visual merchandising.

Michael Luchies


An experienced storyteller and entrepreneur, Michael combines his talent and successful track record as a writer with his passion and knowledge of small business to translate a company’s wants and needs into attractive content solutions for their target audience. Michael is a TEDx Alum, former nonprofit manager, amateur standup comedian, writer of over 1,000 articles, contributor to half a dozen books, and book ghostwriter.

C. Bella Black

Social Media Ninja

Her strengths in writing, social media and command of the digital world.  Solid success in creating stellar designs that emphasize the marketing message and seamlessly combine artistry and technical skill to create pieces that are as memorable as they are functional.